ABOUT MINIMAL SNACKS
Minimal Snacks is a student-led team experimenting with superfood innovation and nutrition optimization out of Northwestern University. We’ve set out to make waves in snacking culture by a) influencing consumers to be intentional about their snacking and #readthelabel, and b) pressuring manufacturers to prioritize simplicity and transparency.
We put our money where our mouth is. That’s why our debut product features an ingredient list we’re so proud of that we put it on the front of our package:
• 100% whole-muscle beef steak – beautifully marbled, sizable pieces that make for easy snacking (and never that ambiguous minced stuff they use in conventional jerky).
• Red wine vinegar – derived from red wine with a mild flavor and a number of antioxidants. The acidity from the vinegar allows for food-safe and long-lasting beef without any synthetic preservatives.
• Shiitake extract – a high-end mushroom with a complex umami flavor that complements the savory, mouthwateringly tender beef. Shiitakes also pack a unique nutritional punch and are known for their cognitive and physiological health benefits.
• Salt – for taste, and to keep the beef food-safe without any dubious preservatives.
MNML packs a nutritional punch while, as one of our partners put it, tasting like “high end charcuterie in beef jerky form.” That’s why MNML’s fan base already includes nutrition-conscious athletes, such as Ryan Deakin (Team USA Wrestling) and NFL prospects Isaiah Chambers, Ralph Holley, and Ty Shelby, as well as food connoisseurs, such as The Dude Network, @grainfreee, and @tampafoodmom.
Once you’ve had a taste, MNML will become a staple in your briefcase, gym bag, or rucksack. Whoever you are, whatever your craft—MNML Air Dried Beef will fuel your ambition.
THEBOMB.COM features food and beverage products that we love and we know you’ll love, too. We try everthing we feature, and if it’s notTHEBOMB.COM then it won’t be on THEBOMB.COM. This content was written for THEBOMB.COM by the team at Minimal Snacks.